Here are six such simple tips that you should be a part of your content marketing plan right away:
1. Give your readers a behind-the-scenes glimpse of your organization:
Yes, you read it right. Go ahead and apply the rules of theater to your content marketing. Think of all that your targeted audience would find interesting, and let the internal evangelists of your organizations bring your brand to life. A great complimentary way to add charm to your content, reveal a peek-a-boo of show-and-tell for the audience in the video, photographic, storytelling or any other format.
2. Stop selling, rather find interesting ways/mediums of informing:
Effective content marketing goes beyond making a sleazy, yawn-worthy sales pitch. The minute you start boasting about the features and specifics of your products, you are bound to bore your audience. We suggest free paraphrasing tool spice the selling act by giving readers what they need and want. For instance, if you lend investments for small businesses, then you can get the right audience by proposing tips and tricks on cash flow management, specifically tailored towards small business owners.
3. Listen, amplify, converse and connect to develop an audience.
If you don’t listen to your customer’s inquiries, comments, suggestions and questions then you are killing a huge chunk of influencer reach on social media. Give them a patient ear and you can be certain of the fact that you would score a few notches up in the customer service department.
3. Adopt a thought leadership approach:
Establish yourself as a thought leader in your industry with the niche in producing high-quality content. You can influence purchasing decisions through recommendations and not force selling!
4. Link building and SEO should be your go-to route:
Content marketing also leads to natural link popularity and generates more leads in business. Companies that have blogs and websites have 97 percent more leads than companies that have none. Your site’s natural link popularity establishes a higher degree of authority for the brand and boosts ratings of your Page Rank andSEO.